When it comes to reaching different groups of audience, no one quite does it like Ralph Lauren. His upper lines such as Black & Purple Label cater to successful businessmen while his lower lines, which usually have a noticeable Polo pony logo(s) cater to almost everyone else. They are noticeably loved by rappers as well, some that come to mind are 2 Chainz, Raekwon, Kanye, and Young Dro. There is even a cult like following that look for vintage Polo clothes from a decade or two ago.
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